A Sponsors View……

20th June 2007

Peter Snowdon – Sponsorship Opportunities

Sportscar racer, Peter Snowdon, has raced at the highest level of international endurance motorsport, from classic and historic sprint races to twice around the clock 24 hour events. For the 2007 season he is competing in the FIA GT3 European Championship, in a Porsche 997.

MCD Developments is a key supporter of Peter in his challenge for the GT3 title, as well as being the title sponsor of the two rounds of the series so far this season, at Silverstone – the home of the British Grand Prix – and at the street circuit around the Romanian capital of Bucharest.

As a sponsor to Peter, MCD Developments has seen the opportunities available to increase its name and brand awareness to an ever expanding audience.

Steven Byrne, MCD Chief Executive says:
“Support of Peter in his challenge to win the FIA GT3 European Championship provides a tremendous opportunity for MCD to gets its name known at both national and international levels. It provides the perfect forum for corporate hospitality, aligning the company to a dynamic and exciting sport that parallels our own sense of spirit and forward thinking as a leading regeneration specialist.”

Branding on driver overalls, the race car and team clothing, together with global television coverage, as well as maximizing media and PR activities, is just the start of what can be available through motorsport sponsorship.

To get customers and partners closer to the action that MCD Developments is involved in with Peter, it has also invested in raceday and weekend hospitality.

This can involve a range of activities to get you close up to the action, including a tour of the car and garage by Peter at the event, a grid walk minutes before the start of a race to soak up the true atmosphere of a motor race, before enjoying the spectacle from the stands, or in a hospitality area exclusively for you and your clients and guests.

Steven Byrne – “this has provided tangible, expected benefits to our business, but has also surprised us by providing unexpected benefits by way of networking opportunities outside of the hospitality and branding arenas”

The possibilities to utilise motorsport as a marketing tool are massive and it is a growing medium for companies to network and increase their business.

Peter and the MCD Developments backed Porsche are next in action at the Italian Grand Prix venue of Monza this weekend. For up-to-date information on results and progress visit www.petersnowdon.com

ENDS

Adam Proctor

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